Client: INTEL X ROYAL SHAKESPEARE COMPANY
Awards: Silver Lion for Digital Craft - Technological Achievement, Bronze Lion in Digital Craft - Innovative Use of Technology
About
Intel collaborated with the Royal Shakespeare Company and Imaginarium UK to put on a tech-packed performance of "The Tempest." We were tasked with promoting the show in a way that would get young audiences excited about Shakespeare, namely through social video teasers, Snapchat, and FB Canvas.
VIDEO
Select teaser videos we created to promote on Facebook and Twitter.
SNAPCHAT LENS
The day of the show, Snapchat users across the UK were treated to the ability to transform themselves into the main character, Ariel. We had a handful of influencers promote the lens via their own channel. Despite the fact that we were forced to include three legible logos, It became one of the most successful branded lenses at the time with over 7.5 million plays.
Social Posts
FACEBOOK CANVAS
While difficult to capture here, we created an interactive canvas experience featuring a series of video, GIFs, and quotes. Below is a set of screenshots of the experience. It became Intel’s most successful Facebook Canvas experience.
Talk around town
At This ‘Tempest,’ Digital Wizardry Makes ‘Rough Magic’ - New York Times
Two Ways to Bring Shakespeare into the 21st Century - The New Yorker
The Royal Shakespeare Company Paves the Way for Virtual Reality Theater - Forbes
Shakespeare’s ‘The Tempest’ Gets a High-Tech Makeover - CNN
CREDITS
AGENCY
Group Creative Director: Dave Williams
Group Creative Director: Caspian Michalowski
Senior Copywriter: Ashley Wood
Senior Art Director: Kalee Abella
Account Director: Jenille Jung
Producer: Tim Allen
PRODUCTION
GramaFilms
Director: James Morton-Hayworth