FORZA HORIZON 5: ¡GO!

Deliverables: Campaign concept, film, social, OOH

About

There’s a voice inside all of us that’s long been ignored. One that’s less brain, more gut. Less talk, more action, more feeling, more FUN. And in the open world of Forza Horizon 5—where you can drive wherever and however you want—it’s the only voice worth listening to. The spirit of “¡GO!” is all about reframing impulse as a positive, and the amazing adventures it can lead to when you do.

Within 24 hours of launching (without paid promotion), our video had garnered half a million views and an overwhelmingly positive response from the gamer community.

THE GETAWAY DRIVER

Our film focuses on one man discovering his voice of impulse and embarking on a joy ride through Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he remains stuck in the same monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself.

In the style of magical realism, what unfolds is a wild adventure spurred on by his own impulses, manifested in human form. After our hero has fulfilled every whim, his alter-ego magically disappears—but his hunger for adventure lives on.

TVC & PROMOTED SOCIAL

THE VOICE INSIDE
A :30s TVC script that aired during the NBA pre-show and subsequent games, as well as on social.

JUNGLE ADVENTURE
Additional social cutdowns were made to highlight certain biomes featured in the game.

OOH

Our spot aired at the Microsoft Theatre during Karol G’s LA performance, as well as in Time Square above the Microsoft Store.

Credits:

PRODUCTION - CAVIAR:
Directors: Los Pérez
DP: Pau Castejon Ubeda
Executive Producer: Kim Dellara
Producer: Javier Alejandro

EDITORIAL - Rock Paper Scissors:
Editor: Jamie Foord
Assistant Editor: Dominic Wendel

VFX - The Mill:
Creative Director/VFX Sup: James Allen
Producer: Bret Aros

SOUND - Walker & Beacon Street:
Composition: Juan Carlos Enriquez
Mixer: Rommel Molina

AGENCY:
Chief Creative Director: Scott Duchon
Creative Director: Nichole Geddes
Senior Copywriter: Ashley Suarez Wood
Senior Art Director: Savannah Hicks
Director of Production: Mandi Holdorf
Senior Producer: Christine Hurty
Director of Business Affairs: Mary Beth Barney
Account Director: Patrick Meeley
Account Supervisor: Christopher Levy
Account Executive: Dylan Williams
Strategy Director: Ryan Riley
Senior Strategist: Christian Stewart

Ac