Who? What? When? 

MullenLowe LA

CREATIVE DIRECTOR, COPY
March 2024 - Present

ACD COPY
September 2022 - March 2024

Clients: Patrón, Grey Goose, Hawaiian Airlines

  • Coming soon

  • Coming soon

  • Concepted and produced a successful campaign for one of Xbox’s leading game titles, Forza Horizon 5.

  • Launched a social and digital campaign for Xbox’s newest generation of consoles, the Series X and Series S

215 McCANN

ACD COPY
March 2022 - August 2022
SENIOR COPYWRITER
March 2020 - February 2022

Clients: Xbox, LinkedIn, Converse

  • Worked on refreshing LinkedIn’s campaign and brand positioning

  • Helped concept a global campaign for Converse

Butler, Shine, Stern & Partners

SENIOR COPYWRITER
January 2019 to March 2020

Clients: Mitsubishi, Rao’s Homemade, noosa yoghurt, City of Hope, Traditional Medicinals

  • Launched a new campaign/look and feel for Mitsubishi Motors

  • Pitched and won noosa yoghurt

  • Promoted a new product for Rao’s Homemade


  • Created a Full on Tasty universe for noosa yoghurt

  • Wrote some scripts for ESPN & NBA2K

  • Spilled the tea on tea for Traditional Medicinals

intel agency inside

SENIOR COPYWRITER
June 2016 to January 2019

  • Concepted, scripted, and edited content for campaigns across social, web and broadcast

  • Worked as the creative lead on live social coverage of events including the Olympics, Coachella, HPE Discover and more

  • Pitched and executed content for a range of departments/business pursuits including gaming, drones, education, arts & culture, and sports

  • Worked on Intel’s first Olympic campaign, helping us become the most talked about brand at the Olympic Games. This included concepting and editing content for the Opening Ceremony drone light show, which won three Gold Lions at Cannes

  • Pitched against external agencies to win new work for Agency Inside

Genuine digital Agency
(Subset of Jack Morton)

SENIOR COPYWRITER
January 2016 to June 2016
COPYWRITER
January 2015 to January 2016
 

Clients: Airborne, Amopé, Bfresh, LogMeIn, Lysol, MassMutual, MegaRed, New England Baptist Hospital, Rovi (now TiVO), RSA, UL, Veet, Wellness Pet Food,  and Zantac OTC 

  • Concepted, scripted, and edited content for social, web, and broadcast campaigns

  • Created style guides, pitched tag lines, and crafted brand voices for clients in need of a refresh or a comprehensive tone

  • Worked with our UX and design teams to launch new web experiences for brands, concepting the flow of information and interactivity. Received an Honorable Mention at the Webby’s for our work on Wellness Pet Food’s TruFood launch

  • Helped develop social strategies and launch new social accounts for brands, translating their voice to social, and providing monthly content calendars

  • Pitched and executed traditional OOH advertising from billboards to magazine spreads

  •  Wrote copy to enhance experiences at events and for interactive digital components

Moo.com

JUNIOR COPYWRITER
September 2013 - January 2015

  • Hired with an art director partner as the first US creative team, helping the company’s creative transition to the US market

  • Concepted, pitched and launched two OOH campaigns, one in the US and one in the UK

  • Concepted promotional print pieces and signage for US-based conferences, events and showcases including How Design Live, Art Basel, and more

  • Wrote email marketing including customer spotlights, product news, and promotions

  • Created print ads for magazines like Nylon and Frankie

  • Created social and web campaigns for new product launches and major sales

  • Interviewed designers, customers, and businesses, writing about relevant design topics, and company news

Karmaloop

COPY LEAD
July 2012 - September 2013

  • Worked as editor of the Women's blog, creating content, managing contributors, and editing all submitted posts

  • Managed a team of six copywriters in the production of 100+ product descriptions/day

  • Led an SEO overhaul of the site, managing 15 contract writers in the creation of dozens of new pages

  • Wrote web content on Karmaloop.com, from carousel features to copy for landing pages

  • Wrote press releases announcing new projects, events, and brands

  • Wrote weekly emails catering to new women's product and promotions

HBO: Big Love

Production Assistant
May 2009 - August 2009

Slinging coffee, taking calls, and delivering dailies - the usual.

 

Education


Tufts University

B.A. in English Literature, Cum Laude 
Minor in Communications and Media Studies  

References

Nichole Geddes, Creative Director (via 215 McCann)
Matthew Curry, CCO (via Butler, Shine, Stern & Partners)
Anders Gustafsson, Group Creative Director (via Butler, Shine, Stern & Partners)
Jeffrey Teicher, Group Creative Director (via Intel Agency Inside)
AJ Musial, Creative Director (via Intel Agency Inside)
Warren Frost, Creative Director (via Intel Agency Inside)
Nam Nguyen, Group Creative Director (via Intel Agency Inside)