Client: INTEL - “Upgrade your game”
Awards: Webby Honorable Mention
About
Intel's 'Upgrade your Game' campaign featured two of the world's most accomplished athletes - Serena Williams and LeBron James. We were tasked with creating a social campaign that complemented the TVC, while demonstrating how a new PC can help you work, play and create like a pro.
Champion SOund (Ft Metro Boomin)
The idea: Get renown music producer Metro Boomin' to create a customized track from Serena Williams' tennis sounds. The challenge: We only had 45 minutes of Serena’s time. Thanks to our talented music producer and an extremely tight shot list, we were able to drop the 'music video' first, then follow up with behind the scenes content on how the track was made.
CHAMPION SOUND Credits
PRODUCTION
Brother.TV
Director: Giovanni Messner
EDIT
Union Editorial
Editor: Nicholas Wayman-Harris
AGENCY
Creative Director: Jeff Teicher
Senior Copywriter: Ashley Wood
Senior Art Director: Kalee Abella
Producer: Rob Lee
Account Director: Adam Anderson
LEBRON In THE PAINT (FT. YUNG JAKE)
Next, as LeBron’s TV spot entered the market, we launched a series of videos featuring the artist Yung Jake as he used his custom app and a brand new PC to create a larger-than-life emoji portrait of the King himself.
Talk around town
LEBRON IN THE PAINT CREDITS
PRODUCTION
m ss ng p eces
Director: Cutter Hodierne
EDIT
Editor: Keith Vogelsong
AGENCY
Creative Director: Jeff Teicher
Senior Copywriter: Ashley Wood
Senior Art Director: Kalee Abella
Producer: Rob Lee
Account Director: Adam Anderson