Client: INTEL X Smithsonian X Burning Man
Deliverables: Episodic video, IGTV, cinemagraphs, and photography
About
The Smithsonian Institute has a goal: to reach a billion people. Through documentary style content, we crafted a story about the promise virtual reality holds in the world of art, and how it can provide the ultimate access to the Smithsonian’s multi-million artifact collection.
Through the lens of their latest exhibit, “No Spectators: The Art of Burning Man,” we followed the VR experience’s creation from start to finish.
HERO VIDEO
While we created a long form piece (below) for NY Times, the majority of people accessed the work through episodic YouTube content. Episodes would be sequentially served up to you as :30 pre-roll depending on your past views. The four part episodic collection can be viewed here.
IGTV
Instagram released IGTV during our post-production, so we moved quickly to repurpose our episodes for vertical viewing and launch Intel’s first IGTV series.
Large scale Print
KEY IMAGERY
As with any campaign, the video content was just one part. We created GIFs, cinemagraphs, and galleries that all led to the hero content, or could be snackable bits of info on their own.
Credits:
PRODUCTION:
Director: Nina Meredith
DP: Adriaan Kirchner
Line Producer: Sean Lyness
Photographer: Michael Rubenstein
EDITING:
Editor: Matt Posey
Assistant Editor: Tyler Hurst
AGENCY:
Global Director, Experience Design: Nam Nguyen
Group Creative Director: Jeffrey Teicher
Sr. Copywriter: Ashley Wood
Art Director: Savannah Hicks
Executive Producer: Jenn Suttlemyre
Producer: Kyle Hill
Account Director: Matt Huntington