LINKEDIN: Getting Real with Gabrielle Union

Deliverables: Film, social, internal comms, tiktok

About

Redefining professional means breaking down barriers surrounding the world of work. 

Vulnerability. Transparency. Truth. That’s professional. This campaign aims to shift the narrative from the polished and practiced to the raw and real. Enter Gabrielle Union: talented and passionate actor, activist, producer, entrepreneur, and Mom. She’s a leading voice in authentically being yourself, and that’s what makes her the perfect person to lead honest conversations about what it means to be your real professional self today.


The Real Professional Card Game

Redefining professional means breaking down barriers surrounding the world of work. But it’s not always easy to initiate those meaningful conversations. We created a card game to help facilitate more honest conversations about topics that affect us all.



Credits:

PRODUCTION - LITTLE MINX:
Director: Crystal Kayiza
Executive Producer: Helen Hollien

EDITORIAL - 1606 Studio:
Editor: Connor McDonald

SOUND - LIME

AGENCY:
Chief Creative Director: Scott Duchon
ACD Copy: Ashley Suarez Wood
ACD Copy: Taylor Garrett
ACD Art Director: Rachael Kelly
Senior Producer: Erica Kahr
Head of Production: Whitney Ferris
Director of Business Affairs: Mary Beth Barney
Business Director: Nicole Spinelli
Strategy Director: Michael Davidson

Ac