Client: noosa yoghurt

Deliverables: Branding, video, social, in-market

 

About

Full on Tasty: An eat-the-screen campaign that elevated noosa yoghurt’s look, highlighted their superior taste, and showcased their playful personality. Paired with an Aussie attitude that gave a wink to their roots, we did more than create a few videos - we refreshed their brand identity with new fonts, logos, colors, and tone of voice. Welcome to the new noosa universe.


Noosa_FullOnTasty-tubs.jpg

A Full on tasty UNIVERSE

Whole milk, ripe fruit, and a touch of wildflower honey makes noosa yoghurt mega good.

:15s Shorts

The Tastiest Feed

KEY IMAGERY

Noosa_FullOnTasty-Y1-R4-1920.jpg

DIGITAL

FullOnTasty-Toolkit-v0.332.jpg

CREDITS:

PRODUCTION
Director:
Erik Kockum, Snask
DP: Jens Ramborg
Executive Producer: Johan Svensson, Always Frank
Producer: Daniel Arfwedson, Always Frank
Editor: Nils Anderson
Food Stylist: Ferenc Urbanyi
Colorist: Martin Steinberg
Music: Darwood
Mix: Joaby Deals, One Union

AGENCY
Chief Creative Officer:
Matthew Curry
Group Creative Director: Anders Gustafsson
Senior Copywriter: Ashley Suarez Wood
Senior Art Director: Savannah Hicks
Group Account Director: Maura Mattoon
Account Supervisor: Sarah Simonetti
Executive Producer: Fearghal O’dea
Producer: Meredith Ashworrth
Strategy Director: Jake Bayham