CLIENT: Patrón - CRISTALINO LAUNCH
Deliverables: TVC, print, social
ABOUT:
Patrón Cristalino is an aged tequila that has been filtered through carbon to create a crystal-clear appearance. To introduce this new product, we wanted to immerse viewers in a sensorial world inspired by the beauty and purity of crystal. A world where crystal is revered and celebrated, where people adorn themselves in it, where the landscape shifts in service of it.
Building on the heightened reality established in Patrón’s previous spot, “Our Hands,” we wanted to use the brand’s sense of magical realism as a lens to create a refractive, crystallized world that would be fresh, captivating and unique to Cristalino.
AGED TEQUILA IN A NEW LIGHT.
A stunning visual metaphor for everything Patrón Cristalino is, represented in this artful, seductive dance between two elements: pure, clear liquid and the crystal glass that holds it.
We did a shadow shoot alongside the film to capture stills for OOH and social.
A FASHION LOOKBOOK INSPIRED BY CRYSTAL
To add a modern Mexican lens to the film, we partnered with Jocelyn Corona, a Mexico city stylist, and sourced outfits from several Mexican designers to help craft our pure, crystal aesthetic. We then turned the photography from the shoot into a fashion lookbook that highlighted the work of these designers alongside the beauty of Cristalino.
Designers featured: avec jewelry, Gabrielle Venguer, Guillermo Jester, Sadie Trigueros, Studio Conchita, and the pack by Campillo
CREDITS
SOMESUCH
Alfred Marroquín
Director
Luigi Rossi
Line Producer
STILLS PHOTOGRAPHY
Hans Neumann
Photographer
CUT + RUN
Mah Ferraz
Editor
Kelsey Harmon
Assistant Editor
JOGGER
Alicia Cargile
Executive Producer
Lead Flame Artist
Brendan Crockett
MUSIC
Karen Y Los Remedios - “Las Muchachas”
MULLENLOWE LA
Carlos Alija & Laura Sampedro
Executive Creative Directors
Javier Passerieu
Managing Director
Ashley Suarez Wood
Creative Director, Copy
Mary Wuensch
Creative Director, Art
Xavi Ocaña
Art Director
Catarina Barcala
Art Director
Amanda Van Canegham
Executive Producer
Chloe Schulberg
Producer
Peter Jacobs
SVP, Group Account Director
Anita Patel
Account Director
Maya Smithson
Account Executive