CLIENT: XBOX - Power Your Dreams

Deliverables: Web, Digital, Social

ABOUT:

It’s not easy to get things made during a pandemic, but the launch of the world’s most powerful console waits for no one. My partner and I concepted a range of dreamy, distinctive digital assets for Xbox’s “Power Your Dreams” campaign, to promote the Xbox Series X. We wanted to create assets that felt as rare and fantastical as the occasion itself. See how we turned a “just banners” project into one of Xbox’s most successful digital campaigns, driving 214% more engagement than Playstation’s “Play Has No Limit” campaign.

SEVEN DISTINCT, LIVING WORLDS

We worked with French 3D artists Jonathan Plesel and Thibault Zeller to create seven distinctive worlds that were inspired by Game IP (while not representing a literal game) as seen through the dreamy, surrealist lens of our campaign. This allowed us to not only craft an ownable look & feel, but expedite approval processes.

A FACEBOOK “FOLLOW YOUR DREAM” ADVENTURE

We worked with design agency King & Country to create a choose-your-own-adventure style Facebook Instant Experience, using our custom animations.

INFLUENCER PACKAGING

Our artwork created the perfect branded skin for influencer gifts.

GAME TITLE ARTWORK

For instances when we did want to feature the game titles, we applied dreamy layers and contextual copy that could apply to both the console and the game itself.

LAUNCH DAY ARTWORK

And finally, when it came time to launch, we concepted a singular graphic that could be used both internally and externally to commemorate the big day.